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Your Postcard Articles - By Jack Straw - 
Chrome Era -- 1939 to Present
Postcards to this day are still almost entirely chromes. The computer has changed the look of view cards in the last few years as designers working with digital image-editing software have turned blue skies into blazing sunsets with expanse of color not seen since the linen cards of the 1930s. In addition they added larger and larger type effects reflecting the public's preoccupation with logos and brand names.
The most noticeable change in postcards since the beginning of the chrome era has been their size:
- "Standard." For almost a century the standard size for a postcard was 5 1/2 inches by 3 1/2 inches. The first postal cards issued by the Post Office were roughly the same size as a standard mailing envelope in the middle of the 19th Century. Private manufacturers of postcards quickly began to experiment with the size of cards -- small ones and fold-outs and double-wide panoramas for example. Throughout the golden age of postcards though from the pioneer era through white borders and real-photos and linens and chromes, the vast majority of postcards were this standard 5 1/2-by-3 1/2 size.
- "Continental." In the last two or three decades it seems everything in America has been supersized, from french fries to toilet paper. Postcards are no exception. The "standard" size for postcards has increased from 5 1/2-by-3 12 to 4-by-6. Collectors call these larger cards "continentals," because presumably the larger size first became common on the Continent.
- "Supercontinental." The latest development in the never-ending battle to create something that will catch the public's eye and pry open its wallet are postcards that are even larger than "continental" -- 7 by 4.5 inches and up. These are too big to mail at the postcard rate (currently 23 cents): the Postal Service requires letter-rate postage, 37 cents. Probably few of them are actually mailed, anyway. These megacards seem to be marketed as souvenirs, mini-posters to be taken home and put on a mirror or a refrigerator for your own enjoyment or memories.
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My Articles
New Year's Day PostcardsWhy Use A Postcard
Postcards From The Past
History Of Postcards-Middle Era
Unique Postcard Designs
Value Of Real Photo Postcards
Design Your Own Postcard
Prospecting With Postcards
Sought After Postcards
Postcards That Are Worth A Pretty Penny
British Seaside Postcards
Being Part Of A Postcard Club
Postcards And Memories Of Traveling The USA
Wooden Postcards And Other Vintage Designs
History Description Of Vintage Postcards
History Of Postcards... Early Era
History Of Erotic Postcards
Picture Postcard Fascination
Early 4th Of July Postcards
Chrome Era -- 1939 To Present
What Makes A Postcard Valuable?
The History Of Easter Postcards
Postcards And Genealogy
How To Keep Your Cards
My Articles Chrome Era -- 1939 To Present In 1939 the Union Oil Co. of California began publishing postcard.. New Year's Day Postcards When the picture postcard fad hit America nearly a century ago, publishers.. Prospecting With Postcards Postcards are a handy and often inexpensive way to get your name out.. Sought After Postcards Always remember first, because old post card collecting is.. |
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